Cookie Policy

Version: 1.1
Effective Date: 15 February 2026
Last Updated: 25 February 2026

1. Introduction

This Cookie Policy explains how Instahire (operated by Alexander Ward Limited, "we", "us", or "our") uses cookies and similar tracking technologies when you visit our website at https://instahire.co.uk (the "Website").

This policy should be read in conjunction with our Privacy Policy, which explains how we collect, use, and protect your personal data.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies may be set by the website you are visiting (first-party cookies) or by third parties, such as analytics providers or advertisers (third-party cookies).

3. Why We Use Cookies

We use cookies for the following purposes:

  • Essential Website Functionality: To enable core features such as security, authentication, shopping cart, and checkout processes
  • Performance and Analytics: To understand how visitors use our website and identify areas for improvement
  • Marketing and Advertising: To deliver relevant advertisements and measure campaign effectiveness
  • Personalisation: To remember your preferences and provide a tailored experience

4. Types of Cookies We Use

4.1 Necessary Cookies (Always Active)

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take, such as logging in, filling in forms, or setting privacy preferences.

Note: You cannot opt out of necessary cookies, as they are required for the website to work properly. Blocking these cookies may prevent you from using certain features of the website.
Cookie Name Purpose Duration
sb-access-token Maintains your logged-in session and authentication state Session / 7 days
sb-refresh-token Allows automatic session renewal without re-login 30 days
cart_id Stores your shopping cart items and preferences 30 days
silktideCookieBanner_InitialChoice Records your cookie consent preferences 12 months
silktideCookieChoice_* Stores individual cookie category preferences 12 months
__cf_bm Cloudflare bot management — distinguishes between humans and automated traffic to protect the website from malicious bots 30 minutes

4.2 Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting anonymous information. We use this data to improve website performance and user experience.

Cookie Name Provider Purpose Duration
_ga Google Analytics Distinguishes unique users and tracks usage patterns 2 years
_ga_* Google Analytics Stores and counts page views 2 years
_gid Google Analytics Distinguishes users for 24-hour period 24 hours
_clck Microsoft Clarity Persists the Clarity User ID and preferences 1 year
_clsk Microsoft Clarity Connects multiple page views by a user into a single session recording 1 day
CLID Microsoft Clarity Identifies the first time Clarity saw this user on any site using Clarity 1 year

Third-Party Provider: Google LLC
Privacy Policy: https://policies.google.com/privacy
Data Processing: Google Analytics data is processed in accordance with Google's data processing terms and our Data Processing Agreement.

Microsoft Clarity
Provider: Microsoft Corporation
Purpose: Session recording and heatmap analytics — helps us understand how users interact with our website through click maps, scroll maps, and session replays.
Data collected: Anonymised usage data including clicks, scrolls, mouse movements, and IP address.
Retention: Up to 13 months.
Privacy Policy: https://privacy.microsoft.com/privacystatement

4.3 Marketing Cookies (Optional)

These cookies track your browsing activity across websites and are used to deliver targeted advertising. They may be set by us or our advertising partners.

Your Rights: You can opt out of marketing cookies at any time through our cookie consent banner or by adjusting your browser settings.
Provider Purpose More Information
Meta Pixel Tracks conversions and builds custom audiences for Facebook/Instagram ads Privacy Policy
Google Ads Measures ad performance and enables remarketing campaigns Ad Settings

5. Managing Your Cookie Preferences

5.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. You can choose to:

  • Accept All: Allow all cookies including analytics and marketing
  • Reject Non-Essential: Only allow necessary cookies
  • Cookie Preferences: Customise which cookie categories you allow

You can change your cookie preferences at any time by clicking the cookie icon in the bottom-right corner of the website.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser.

Here are links to cookie management guides for popular browsers:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge
Warning: Disabling all cookies may affect your ability to use certain features of our website, such as adding items to your cart or completing a booking.

6. Third-Party Cookies

Some cookies on our website are set by third-party services. We do not control these cookies, and you should check the relevant third party's website for more information about their cookies and how to manage them.

Third-party services we use include:

  • Cloudflare: Security and bot protection services
  • Supabase: Database and authentication services
  • Stripe: Payment processing
  • Google Analytics: Website analytics (when consent is given)
  • Microsoft Clarity: Session recording and heatmap analytics (when consent is given)
  • Pipedrive: Customer relationship management and live chat

7. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

  • Right to Access: You can request a copy of the personal data we hold about you
  • Right to Rectification: You can ask us to correct inaccurate data
  • Right to Erasure: You can request deletion of your data in certain circumstances
  • Right to Restrict Processing: You can ask us to limit how we use your data
  • Right to Object: You can object to our processing of your data for marketing purposes
  • Right to Data Portability: You can request your data in a structured, machine-readable format

To exercise any of these rights, please contact us using the details in Section 9 below.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "Effective Date" at the top of this policy and notify you through a prominent notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

  • Email: hire@instahire.co.uk
  • Website: https://instahire.co.uk/contact
  • Company: Alexander Ward Limited

10. Complaints

If you have concerns about how we handle cookies or your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

  • Website: https://ico.org.uk
  • Helpline: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Document Information:
Version: 1.0
Last Updated: 10 February 2026
Next Review Date: 10 February 2027

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  • +44(0)2078621702
  • Hire@instahire.co.uk
  • 3 Raven Road, London,
    E18 1HB, United Kingdom
© 2026 InstaHire by One World Rental. All Rights Reserved. “Instahire” in the United Kingdom is a brand of Alexander Ward LTD. Registered in England & Wales.
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